Delta NWA Merger
 

The Latest Merger News Title Underline

May 13, 2009

MLT Vacations announced today that after 20 years of managing NWA WorldVacations, the brand will become Delta Vacations on July 6. They are entering a new era that will offer even more vacation options! Thus, the complete move of the vacation product will occur prior to the full completion of the airline move.

Delta Vacations will offer the same great travel products with the same great service that you have come to expect from NWA WorldVacations. All NWA WorldVacations bookings made today and through 5JUL will simply be converted to Delta Vacations on 6JUL. No changes will need to be made to any records. Passageways wants you to know that current handling of Delta Vacations is by Travel Impressions. Bookings made with them through 5JUL will continue to be fulfilled by them. As always, any and all questions are invited to your Passageways professional.


March 23, 2009

Delta Compliance with DHS/TSA Secure Flight Program

The Department of Homeland Security (DHS) has issued its "Final Rule on Secure Flight" which shifts pre-departure watch list matching responsibilities from individual airlines to the (DHS) and the Transportation Security Administration (TSA). Under the new Secure Flight Rule, the TSA mandates that air carriers request passengers to provide specific information and that it is added to their reservations. The required information is known as Secure Flight Passenger Data (SFPD) and is listed below.

  • Itinerary
  • Full Name that matches a non-expired government issued identification document
  • Date of Birth
  • Gender
  • Known Traveler Number
  • Redress Number (if one exists)
What are Delta and Northwest doing to comply with Secure Flight?

In preparation, Delta and Northwest are proactively conducting meetings with many internal departments including Corporate Security, Airport Customer Service Security, Information Technology, Corporate Communications, Sales, Marketing, Process Improvement, and MLT Vacations to determine how the information will be collected in reservations booked by DL, NW, travel agents and on websites.

Delta and Northwest also attended a joint ATA/IATA/TSA/CBP Secure Flight meeting in Washington D.C. to discuss industry concerns related to Secure Flight and reservations and booking systems.

Timelines set by the TSA

Of the four timeline dates set by the TSA, DL and NW have already met the first two as highlighted below. The remaining two dates and requirements are noted below. To meet the timelines, DL and NW, along with other airlines are actively developing an industry standard to determine where the data elements are to be placed within the PNR. When the processes are defined, further information will be communicated.

April 1, 2009 Air Carriers must have ability to collect Full Name data. -- Completed.
May 15, 2009 Air Carriers must have ability to send the Full Name data and Passenger's itinerary to the DHS. -- Completed.
August 15, 2009 Air Carriers must have ability to collect, store, gather and send to DHS complete SFPD elements for domestic flights.
October 31, 2009 Air Carriers must have ability to collect, store, gather and send to DHS complete SFPD elements for international flights.
Public Awareness

The TSA recognizes the need to make the traveling public aware that there will be the requirement to provide the SFPD when a reservation is made to fly and is in the process of building a public awareness campaign. The TSA will be providing airlines with a TSA-designed "Tool Kit" for communication purposes that will be distributed to appropriate departments by the end of March.

The link provided below from the TSA public Web site details Secure Flight more thoroughly.

http://www.tsa.gov/what_we_do/layers/secureflight/index.shtm

Please be assured that Delta is working diligently with the TSA to address the concerns of our customers as we move towards complying with the Secure Flight rule requirements.

Frequently Asked Questions





February 3, 2009

Delta Introduces New Account-Linking, Mileage-Transfer Capabilities for SkyMiles, WorldPerks Members
Airline continues 2009 program alignment to create improved frequent flyer experience

ATLANTA, Feb. 3, 2008 – Delta Air Lines (NYSE:DAL) today announced that Delta SkyMiles® and Northwest WorldPerks® members now have the ability to link frequent flyer accounts and transfer miles between both accounts at no charge. Members who link their accounts before March 15, 2009 will earn 500 bonus miles.

This new feature allows members who have SkyMiles and WorldPerks accounts to visit delta.com or nwa.com, link their accounts and transfer any amount of miles into either account on an unlimited basis. Both accounts will remain open and functioning until late 2009 when Delta plans to merge the two programs to deliver one best-in-class loyalty program for members in 2010.
“The mileage-transfer feature enables our frequent flyer members to immediately enjoy both SkyMiles and WorldPerks redemption opportunities, including Award Tickets, upgrades, merchandise and experiences. We encourage them to link their accounts today,” said Jeff Robertson, Delta’s vice president of Loyalty Programs. “This marks yet another step toward aligning the two programs and offering more value to our combined members.”   
The programs also recently announced that members may earn elite status by flying a designated number of flight segments on either Delta- or Northwest-operated flights. Additionally, SkyMiles and WorldPerks elite members continue to be eligible for complimentary First Class upgrades on both airlines’ flights. 

More information on the SkyMiles program is available at delta.com/skymiles. WorldPerks program information is available at nwa.com/worldperks.
 
The award-winning Delta SkyMiles® program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle®, the Delta Connection® carriers, Delta AirElite® and other SkyTeam® airlines. Additional mileage-building opportunities are offered through more than 100 partners such as the Delta SkyMiles Credit Card from American Express, participating hotels, car rental companies, the SkyMiles Store, restaurants, SkyMilesShopping.com, floral and gift retailers and more. Now in its 27th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry. It was named “Best Domestic Frequent Flyer program” for 2007 and 2008 by readers of Executive Traveler magazine and “Best Frequent Flyer Program” for 2006 and 2007 by Business Traveler magazine. The program also received top honors for “Best Bonus Promotion” from InsideFlyer magazine at the 2007 Freddie Awards. 
  
Delta Air Lines is the world’s largest airline.  From its hubs in Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Salt Lake City and Tokyo-Narita, Delta, its Northwest subsidiary and Delta Connection carriers offer service to 378 destinations in 66 countries and serve more than 170 million passengers each year. Delta’s marketing alliances allow customers to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily flights offered by SkyTeam and other partners. Delta‘s more than 70,000 employees worldwide are reshaping the aviation industry as the only U.S. airline to offer a full global network.  Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.
* Only SkyMiles and WorldPerks miles can be transferred between accounts. Medallion Qualification Miles (MQM), Medallion Qualification Segments, Elite Qualification Miles (EQM) and Elite Qualification Segments, which are used to qualify for elite status, will not be immediately affected by linking or transferring, but will be combined when linked accounts are merged later this year. Elite status is currently recognized on both Delta and Northwest.

Terms and Conditions

Complimentary upgrades are subject to availability and offered on most Delta and Northwest flights within or between the United States (excluding Hawaii), Bermuda, Canada, the Caribbean, Central America, Mexico and northern South America.  All SkyMiles program and WorldPerks program rules apply to SkyMiles and WorldPerks program membership, miles, offers, mile accrual, mile redemption and travel benefits, respectively.  To review the rules, please visit delta.com/memberguide and nwa.com/worldperks.




November 14, 2008
Delta, Alaska Air Grow Closer
Carriers will expand marketing alliance; takeover may be down the road
By HARRY R. WEBER THE ASSOCIATED PRESS
ATLANTA -- Delta Air Lines Inc., which broadened its global reach with its purchase of Northwest Airlines, plans to expand a marketing alliance with Seattle-based Alaska Air Group Inc., a carrier that some industry observers have speculated Delta may have an interest in acquiring one day.

The marketing alliance expansion was scheduled to be announced Monday at a news conference at Seattle-Tacoma International Airport, where the chief executives of Atlanta-based Delta and Alaska Air will speak, according to an event advisory issued by the carriers.

Delta is the world's biggest carrier. Alaska Air operates Alaska Airlines and Horizon Air, which together serve more than 90 cities through their network in Alaska, Hawaii, the continental U.S., Canada and Mexico.

Delta's existing alliance with Alaska Air was started in 2004, and there has been a relationship of more than 20 years between Alaska, Horizon and Northwest. Currently, code sharing by Delta, including Northwest, extends to more than 100 markets served by Alaska Air, including Horizon, and code sharing by Alaska Air extends to more than 30 markets served by Delta. Currently, Delta frequent fliers can book award tickets on Alaska Air flights that carry the Delta code.

On Monday, Delta will announce enhancements to those agreements, including plans for new service that would be supported by their code-sharing partnership, Delta spokeswoman Betsy Talton said. Under code-sharing arrangements, one airline puts its name or code on a flight operated by the other, allowing it to sell tickets on the other's flights. The carriers, in turn, generally share that revenue. Code sharing is considered a low-risk way for airlines to expand their networks without the added cost of more planes and employees. Credit Suisse analyst Daniel McKenzie said in a research note in October that his firm has not ruled out the possibility of further merger and acquisition activity for Delta in the future. He said then that Alaska Air Group and New York-based JetBlue Airways Corp. "remain appealing targets, both with attractive assets and strategic positioning that would enable DAL/NWA to better compete with what we consider is an inevitable CAL/UAUA combination sometime down the road." Delta has not commented on the speculation.

Houston-based Continental Airlines Inc. and Chicago-based UAL Corp., parent of United Airlines, were said to have had discussions earlier this year, but they never announced a combination.

Both Delta and Alaska Air are coming off losses in the third quarter. For the three months ended Sept. 30, Delta reported a net loss of $50 million, or 13 cents a share, compared with profit of $220 million, or 56 cents a share, a year earlier.

For the July-September period, Alaska Air Group reported a net loss of $86.5 million, or $2.40 per share, compared with profit of $81.8 million, or $2.01 per share, during the same period last year. In Friday trading, Delta shares fell 32 cents, or 3.9 percent, to close at $7.85, and Alaska Air Group shares fell 86 cents, or 3.4 percent, to $24.43.



So what can you do? Right now, just bring your seat to the full upright position, stow your tray table, fasten your seat belt…and know that both current carriers want to keep you as a frequent flyer…and your miles are safe… Both carriers and then the new Delta will be looking to take care of you…and Passageways will be there to help you along the way. Anticipate that both programs will continue separately for well over a year. If they get back to valuing each and every customer…and recognizing that frequent customer…they could exceed expectations…ours and theirs.

Every time a customer makes a reservation, checks in or shows their boarding pass to the flight attendant, they offer their name. So, "Delta", let's start by taking advantage and showing some appreciation by saying "thanks for flying with Delta today, Mr. Rockne"...

As noted, Delta CEO Richard Anderson is also a former CEO of Northwest, so he literally knows these two carriers better than anyone. Add to his accumulated airline knowledge, his experience in raising his two younger sisters after the deaths of his parents, a stint in the prosecutor's office in Houston and you have a leader who just might be able to pull this off.

Tom Rockne
President
Passageways Travel